Digital Marketing Manager Smiths Agency is experiencing growth and seeking a talented individual to join our team as a Digital Marketing Manager. Reporting to the VP of Channel Strategy & Analytics will be responsible for ensuring that all Paid Media Deliverables specific to Paid Social Media and Paid Search are presented on time and of a high quality, and that all the campaigns meet client objectives. This position will work closely with the Account Management and Strategy teams.
The Digital Marketing Manager will ensure that all social & search programs are tasked properly, completed as scheduled, and meet or exceed all client goals. A successful Manager will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients. This position will have at least two direct reports.
Responsibilities
- Experience developing social media content strategies & content calendars based on clients goals and content pillars, as well as content scheduling and execution.
- Experience setting up Google Ad Accounts, Keyword Research, Ad Creation & Bid & Budget Management.
- Monitors the latest trends in social & search media, platforms, messaging & creative. Experience with influencer marketing is a plus, either in-house and/or working with external agencies.
- Use social media marketing tools such as Sprout, Facebook Business Suite, LinkTree, and Sprinklr.
- Find creative ways to gain insights and trends using qualitative and quantitative tools.
- Compile data across several social media platforms and create weekly/monthly client-facing reports, including analysis for insights, optimizations, and future strategy development.
- Demonstrates strategic insight to develop long-term execution plans from clients stated business objectives and implement those plans.
- Displays organizational capabilities to track progress, execution, and consistency of social advertising campaigns.
- Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams.
- Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation, and optimization.
- Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities.
- Possesses well-developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums.
- Maintain and advance partner relationships with partner agencies and vendors.
- Performs various other duties as assigned. Requirements
- Bachelors degree in Marketing, Advertising, English, Writing, Communications, Public relations, MIS, Stats, or related fields. Or relevant industry experience.
- 2-3 years with hands-on experience within social media and/or digital marketing.
- Experience in Google Ads and Google Analytics interfaces
- Passion for Food & Beverage Advertising
- Be a proactive self-starter.
- Be a team player.
- Possess a desire to work for a fast-paced, results-based company.
- Have strong project management and organizational skills being able to manage multiple projects at once, including consistent follow-through.
- Strong attention to detail
- Excellent written and verbal communication skills
- Outstanding problem-solving skills
- Be confident in analyzing and acting on marketing data.
- Ability to thrive and adapt in a fast-paced dynamic environment, and ability to work effectively with cross-functional teams
- Exceptional work ethic, high sense of urgency, driven, and self-motivated.
- Excited to learn new things and to work across multiple properties and business types.
- Exceptional critical thinking skills and ability to translate data into clear and concise insights that will be understandable and of value to the clients needs/goals.
SMITHS AGENCY Smiths Agency is an independent agency located in Pittsburgh, PA that's focused on delivering world-class advertising for food and beverage brands. Our experience spans over 100 F&B brands in 20 years, from icons to startups. Come work (and eat) with us. We're looking for people who live for food and tasty work.
We offer a competitive benefits package that includes 100% Health Insurance coverage, Retirement matching, unlimited PTO, 10 paid holidays, Summer Fridays, a generous Parental Leave Policy, remote work flexibility, and a dog-friendly office. Come make a difference with us!